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In an ever-evolving digital world business cards are becoming a thing of the past, their replacement, the email signature, is now your best opportunity to get crucial information in front of potential clients and customers.
For some perspective, there are around 270 billion emails sent every single day! That is an awful lot of marketing opportunities gone begging. This year, say goodbye to blank or bland ‘Sent from my iPhone’ email signatures and replace yours with a professional one.
Legitimacy and Professionalism
A cohesive image displayed throughout all your companies communication channels shows professionalism and builds trust.
Branding & Brand Recognition
By perfectly branding your email signature you are creating a cohesive image of your business. You’ll also be eliminating confusion for your employees as they won’t have to create their own off-brand signatures. A fresh and functional e-mail signature is the perfect opportunity to reinforce who you are as a company. Be sure to use a graphic designer for best results.
Digital Business Card
As mentioned above, your signature features all your details and more! It’s a great way to connect with your customers and give them all the information they need.
Personalisation
Consider adding an avatar to your email signature to add a dash of personality and human touch. This will make it a lot easier for potential customers to trust and build connections with the members of your team they are talking to.
Links, Links & More Links
This is all about creating a great experience for customers. Customers can tap your phone number to make a quick call. Hit your socials to follow and share. Or click on your call to action to book a meeting or take you up on your latest promotion. Just think of all the new opportunities going out as your team sends hundreds of emails every day.
Now you know why, it's time to Create Your Own Professional Email Signature Here
Additional Tips For Your Email Signature:
- Keep it simple.
- Use brand colours and fonts.
- Consult a graphic design professional
- Less is more, only keep the crucial information.
- Ensure images are high resolution.
- Use links wherever possible.
- Consider adding a call to action to take your signature to the next level.
If you need help creating your own email signature, be sure to get in touch!
Sources and Further Reading:
https://www.digitaldoughnut.com/articles/2019/may/heres-why-your-companys-email-signature-is-crucial
https://www.salesmate.io/blog/email-signature-examples/
https://ocreative.com/importance-email-signatures
