Wall Of Sound came to us with a challenge: transform their outdated digital presence into a modern, user-focused powerhouse. With a legacy of dominating the Aussie music landscape and a treasure trove of over 10K articles, they needed a site that matched their bold reputation, preserved their SEO strength, and amplified engagement. Our mission? Build a custom Webflow platform that rocked their audience and their bottom line.
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Wall Of Sound
Brand Strategy
Brand Identity
Graphic Design
Web Design
Web Development
"Cam helped us with our vision of a redesigned website for Wall Of Sound. He was there every step of the way, helping turn ideas into reality and guiding us with all the necessary know-how when it came to preparing the site for launch and the launch itself. From late night emails to early morning updates and processes (even tutorials) he made it seamless and stress-free for all involved."
Success starts with understanding the client’s roots and goals. For Wall Of Sound, it was about honouring their established voice while pushing their digital experience into a new chapter.
I dug into their brand—raw, authentic, and community-driven—and mapped out a plan to refresh their look without losing their edge. Key priorities: maintain SEO rankings and clicks for 10,000+ articles and boost user interaction.
Instead of a full logo redesign, I revitalised their existing identity with a modern look and feel—sharp typography, clean lines, and a cohesive colour scheme that better suited the brand.
Ditched their clunky, unusable WordPress theme for a sleek, custom Webflow site. Built with internal marketing team and writers in mind for empowerment going forward.
Launch was just the warm-up. As Wall Of Sound continued to dominate, we layered in features to keep their audience hooked and their revenue climbing:
Introduced a killer feature—an interactive calendar for fans to plan their shows. This wasn’t just a nice-to-have; it became the heartbeat of their user engagement.
Structured their massive article archive into intuitive categories—news, new music, reviews, interviews—each optimised for search to keep Wall Of Sound atop Google results.
Revamped ad placements for maximum impact, balancing monetisation with a smooth user experience.
The refreshed Wall Of Sound site hit all the right notes, delivering measurable wins:
CTR nearly doubled in the first 30 days from 1% to 1.7%!
Daily active users are on a steep upward climb. 66% increase in users compared to the previous 30 days.
Ad revenue spike as brands rushed to tap into this growing, engaged audience—more clicks, more cash.
Maintained top search rankings for their 10,000+ articles, keeping Wall Of Sound the undisputed king of Australia’s alt-music scene.
The stage is set for more. To fuel Wall Of Sound’s ongoing rise, we’re eyeing:
Gave their existing identity a modern edge, swapping an outdated WordPress theme lacking personality for a custom Webflow stunner.
Transitioned 10,000+ articles, maintaining and building on their search supremacy from day one.
Dropped a gig guide calendar that has wowed fans and keeps them coming back to the site for more.
Skyrocketed daily users and ad income, amplifying their market muscle.
Built a responsive, scalable site with room to grow louder and prouder.